Ema Globyte – Copywriting Lead | UX writer

Hey 👋🏻


Thanks for stopping by. I'm Ema — a copywriting lead with over 10 years of writing, proofreading, and editing experience. My mission is to help companies like yours up their content game.


Want to work together? Get in touch.

  • A bit about me
  • Product & UX copy
  • Articles
  • Get in touch

Ema Globyte – Copywriting Lead | UX writer

19th April 2022

Introducing Threat Protection

A short and sweet section we added to the site after introducing Threat Protection. We needed to show its value without getting technical, in simple terms.
Treatwell Connect • 25th February 2021

Web copy: Self-onboarding flow

Our aim is to help our partners set themselves up quickly, efficiently, and without needing to speak to anyone. This is our first self-onboarding draft which I wrote and tested with our partners.
Treatwell Connect • 15th February 2021

Web copy: Feature page

Automate client communications and know they'll always get perfectly-timed, professional emails and messages – without you having to lift a finger.
16th February 2021

In-app copy: Mobile onboarding

This project is still work in progress so it's missing visuals – but the copy is there.
Treatwell Connect • 15th February 2021

In-product messaging: New feature

This is an intercom (in-product) message I sent out to announce a new, exciting feature. We keep them brief and scannable because our partners don't have much time to read.
15th February 2021

Web copy: Feature page

We collaborated with Facebook to create a quick and easy way for our partners to add Book Now buttons to their social media profiles. This tab tells them why it's a good idea – and how to add them.
15th February 2021

Email: New feature

An email we've sent to partners to introduce a new feature – client forms that do the work for you.


  • A bit about me
  • Product & UX copy
  • Articles
  • Get in touch
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